Users will soon have a updated setting that enables them to cut down on the amount of artificial intelligence-produced videos appearing in their feeds. This move comes as the platform disclosed that it presently contains in excess of 1 bn content made with AI.
Testing and Rollout
The new functionality is being tested over the next few weeks before a full-scale rollout. This shift comes amid a increase in content created by AI, spurred by emerging content generation software.
AI Content on Other Platforms
Studies have shown that nearly a tenth of the most rapidly expanding channels on a competing service only show AI-generated videos. A large amount of this output is considered low-quality AI content, a phrase for inferior, factory-style content that is often nonsensical or dreamlike.
Our research shows that numerous viewers like content made with AI tools, ranging from AI artwork to science explainers, and we intend to offer the community the power to adjust the amount of that, depending on their own likes,” commented a company executive.
AI on the Platform
The service announced that there are currently 1.3bn videos on its app tagged as made with AI. Collectively, in excess of 100 million pieces of content are uploaded to the service daily, making clips made by AI a limited percentage of its total content library.
How to Adjust Settings
Viewers will be capable of limit or boost the volume of AI-generated videos they view by opening the content preference option in the app and choosing the AI content topic. Further subjects that are already be adjusted under the filter encompass news, fashion, beauty, and choreography.
AI Disclosure Rules
TikTok’s rules require content makers to identify lifelike AI-made content, and it prohibits harmful fake videos of well-known individuals or emergencies. Any believable AI video that is without a tag can be removed under its terms of service.
In addition, the service will now attach an AI-generated tag to content created with its own AI tools, or identified by an cross-platform project for identifying content made by AI. This measure is aimed to deter users from attempting to circumvent the tagging system.
Responsible AI Funding
TikTok is furthermore launching a two million dollar AI literacy fund for professionals and groups to create learning resources about responsible artificial intelligence. This project will assist non-profit groups focused on training coding and technology.
Content Safety Approach
The platform has justified its moderation strategy, amid discussion over intentions to lay off hundreds of safety staff in the United Kingdom. TikTok is set to cut 439 jobs in its trust and safety department in the UK capital, with worker representatives and digital protection specialists expressing worry that humans are being replaced by machine-led review.
A trust and safety lead stated that staff-based oversight would continue to be important, but AI can safeguard staff by filtering out the most harmful content prior to it gets reviewed by people. TikTok reported a notable drop in disturbing and violent content seen by safety staff over the past year due to reliance on its AI tools.
“We think that it’s essential to integrate humans and technology to ensure user safety,” the executive stated. “We’ll have staff as integral to the approach, but we also think it’s highly necessary to reduce exposure to dangerous material as rapidly, which is where a significant AI assistance is really helping us operate efficiently.”
